Cámara de la Diversidad
Web development, social media, paid ads, influencers and event coverage for the LGBT Chamber of Commerce of Colombia: 5,000+ attendees per event.
- Industry
- Inclusive marketing & events
- Period
- 2020 – 2026
- Services
- Web developmentCommunity managementSocial contentMeta Ads campaignsLinkedIn AdsInfluencer marketingEvent coverageVideo production
THE CHALLENGE
Cámara de la Diversidad is an NGO that supports the economic autonomy and business inclusion of Colombia's diverse communities. It needed to strengthen its positioning, fill its events and turn its community into members, customers and students.
WHAT WE DID
For 5 years we've run their Meta Ads and LinkedIn Ads across four fronts: in-person and virtual events, corporate member acquisition, SME acquisition and sales of workshops and education. Every social contact flows into the CRM, receives the memberships, workshops and courses portfolio, and is nurtured into a customer. This powered initiatives like weTrade, WeGrow Pacífico, ExpoTalento Diverso, Mujeres Diversas Prosperan and Prosperia Online.
Everything we do for the Chamber
Since 2020 we've been Cámara de la Diversidad's marketing partner: we build its web platforms, manage its social media, run its paid ads, hire the influencers for its campaigns and cover its events across Colombia and Latin America.
01 · NERD TECH
Web development: 3 sites and a platform
We designed and built the Chamber's digital ecosystem: its institutional website, the site for its training institute, and Compras Incluyentes, a far more advanced web platform with user accounts that connects diverse suppliers with large buyers.
Web platform
Compras Incluyentes
Platform with sign-in and registration where buying companies find diverse suppliers across Latin America, and suppliers showcase their products and services. It's the most advanced web project we've built for the Chamber.
Institutional website
Cámara de la Diversidad
The Chamber's main website: memberships, D.E.I. solutions, events, certifications, news and transparency, with banners for every campaign and sign-up buttons.
Training institute website
Prosperia Institute
Website for the Chamber's professional training institute, connecting education, events and community to drive the inclusive economy in Latin America.
02 · NERD SOCIAL
Social media management
We plan the content calendar month by month, design the posts, shoot and edit the reels and manage the community on Instagram, Facebook and LinkedIn. We tell the stories of the Chamber's members, partner companies and events to keep the community active all year round.
See more on Instagram @camdiversidad- Monthly content calendars
- Post, carousel and story design
- Reel scripting, shooting and editing
- Community management and replies
Diversity & inclusion
Cámara de la Diversidad →Diversity & inclusion
Cámara de la Diversidad →Diversity & inclusion
Cámara de la Diversidad →Diversity & inclusion
Cámara de la Diversidad →Diversity & inclusion
Cámara de la Diversidad →03 · NERD SOCIAL
Paid media
For 5 years we've run its Meta Ads and LinkedIn Ads across four fronts: in-person and virtual events, corporate memberships, SMEs and sales of workshops and courses. Every contact goes into the CRM and is nurtured into a customer.
1.000 → 50.000+
people in their CRM
+30.000
sales leads
+USD 500K
in annual sales
≈ USD 16
cost per sales lead
+8.000
weTrade event attendees
+111
Meta Ads campaigns
+65,5M
Meta Ads impressions
+17,1M
people reached
+5.000
people in in-person training
+400
people trained on Prosperia Online
04 · NERD INFLUENCE
Influencer hiring
We choose, hire and coordinate the content creators who invite the community to weTrade, Expotalento Diverso, Dual Training and other Chamber programs.
Diverse business
Cámara de la Diversidad
Edna Liliana Valencia Murillo (@ednaliliana_)
Invitation to weTrade 2026, the largest diverse business gathering in Latin America
InstagramInclusive employment
Cámara de la Diversidad
Alejo Jobs (@alejo.jobs)
Invitation to Expotalento Diverso 2026 to connect with companies and job openings, free entry
InstagramInclusive employment
Cámara de la Diversidad
Vicky Monroy (@vickycita14)
Call for the Dual Training program for people with disabilities, with Swisscontact
InstagramInclusive employment
Cámara de la Diversidad
David Polanía (@soydavidpolania)
Invitation to the Expotalento Diverso job fair
InstagramDiverse business
Cámara de la Diversidad
Julita Barreto (@soyjulitabarreto)
Invitation to weTrade 2025 at Ágora Bogotá, a free event on business inclusion
InstagramInclusive tourism
Cámara de la Diversidad
Juan Agudelo (@bananatravel.co), founder of Banana Travel
Banana Travel shares why it joined the Chamber as a new tourism sector member
InstagramInclusive employment
Cámara de la Diversidad
Andrés García (@andressgarciao)
Invitation to ExpoTalento Diverso 2025 in Bogotá, with 100 companies and over 3,500 job openings
InstagramDiverse business
Cámara de la Diversidad
Esteban Hernández (@estebanhernandezg)
Invitation to We Trade 2024 for job seekers and aspiring entrepreneurs
InstagramDiverse business
Cámara de la Diversidad
Mauricio Toro (@maurotoroo)
Invitation to WeTrade 2024: job fair, SME bootcamp and networking with companies
InstagramDiverse business
Cámara de la Diversidad
Villa Arruga (@villaarruga)
Invitation to the tenth edition of WeTrade at the Ágora Convention Center
InstagramEntrepreneurship
Cámara de la Diversidad
Camila Chain (@camilachain)
Call for Mujer Diversa Emprende, with Fondo Mujer, to boost women-led businesses
InstagramInclusive employment
Cámara de la Diversidad
Laura Aristizábal (@jobtips_), founder of Jobtips
Closing of the first phase of MigraTalento, with GIZ Colombia, and announcement of virtual workshops
InstagramInclusive employment
Cámara de la Diversidad
Nicolás Abril (@nicolasabril), finance and travel creator
Invitation to Expotalento Diverso e Inclusivo 2023, with the Bogotá Chamber of Commerce
InstagramInclusive employment
Cámara de la Diversidad
Laura Aristizábal (@jobtips_), founder of Jobtips
Invitation to Expotalento Diverso e Inclusivo 2023 from her own account
Instagram05 · NERD PRODUCTIONS
Event coverage
Photography, video, interviews and reels at every Chamber event: job fairs, forums, business missions, workshops and Pride celebrations. Tap an event to see its photos.
21 events covered in 2026 alone
CONCLUSION
Proof that digital platforms, used strategically, can mobilize communities, amplify causes and drive real change.